Hybrid Cloud Platform: commerce and software trials

Problem

Buying and trying software on the platform leaned on longer sales-led paths. Customers who were ready to subscribe had few self-serve options, and expired evaluations did not lead anywhere obvious.

Process

1. 1

   Mapped the existing subscribe and evaluate paths to find where customers stalled.

2. 2

   Designed an in-context subscribe flow with clear term and support options, priced side by side.

3. 3

   Added credit card and digital wallet payment to the flow so a purchase can finish without leaving the service page.

4. 4

   Explored personalized product and application recommendations, and a smoother handoff from an expiring trial to a subscription.

Outcome

A self-serve commerce direction for the platform: subscribe in place, pay by card, and move from trial to subscription without a detour.